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Engagement Rings – A Mills and Boon Fantasy
The continuing popularity of Mills and Boon taps into women's on-going desire for romance and engagement rings.
Engagement rings are the most romantic way to end a love story. And when it comes to romance stories, there's no contender to Mills and Boons. The genre taps into the old fashioned romance of lantern-jawed heroes pursuing a fleeing Home Counties beauty, and the happy ever after comes in the form of engagement rings and marriage. But perhaps as a sign of the times, the genre is adapting slightly with a release of more raunchy story lines. Instead of the romanticc scenes where the heroine dreams of the hero dropping to one knee, clutching an engagement ring, the erotica novels are causing a stir because of their explicitness.
Engagement Rings Spurned for Steamy Storylines
The more traditional 'swept off your feet' romance of the Mills and Boon genre, where the heroines dream of their heroes offering them engagement rings and asking for their hand in marriage have been swapped for more hardcore scenes. In fact, the romance of Mills and Boon has always been grounded in convention with a certain prim attitude towards romance revolving around engagement rings and marriage rather than sex and erotica. But the publishing company launched the raunchy series Spice to celebrate 100 years of the Mills and Boon books.
The Conventions of Moonlit Romance
Usually in a Mills and Boon book, sex is clearly defined in the context of impending marriage or the promise of engagement rings, but this is the first time that sex is deployed 'purely for enjoyment'. The sex scenes don't revolve around romance and emotional attachment. But the step could upset fans who buy the books specifically for the romance. The idea of being swept away under moonlit skies as the man of your dreams sweeps out an engagement ring is what readers love: Mills and Boon sell 130 million books across the world in 26 languages every year.
Swapping Engagement Rings for Sex Scenes
Escapist fantasy with tall dark handsome men with well-defined jaws is the staple of the Mills and Boon romance. Exotic locations are also much loved by Mills and Boon readers, but despite the exoticism, they have always held onto their moral foundations. Swapping engagement rings for no holds barred sex scenes is certainly going to cause a stir.
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